Twitter-Branding Your Business

It used to be when you started a business you went out and got a business card, some stationary, and maybe did some advertising in the yellow pages. Then came the age of the internet where you needed to add the step to get a domain name to match and brand your business online. My how far we have come.

These days, as soon as a business idea pops into our heads, we have to get the domain name registered before someone else grabs it, even if we (or they) don’t intend to use it. Domain name resales have become a a huge business and caused a lot of attention, evidence the story this past week of Network Solutions so called “front running” domain names people were searching for on their web site.  Having that branded domain name for our business is critical anymore.

Now we have moved into another era, branding your business on social networks.  It has also become essential to grab that important username to further brand your business venture.  We are now even starting to see people front running on usernames as well.  Check out this pic of a Twitter message from a user who registered the “Geico” Twitter name and is looking to sell.

I am sure there are more and that this will eventually become a bigger deal and a bigger business as companies, large and small, start to use these new social tools to reach out and connect with their customer base on these social networks.  Whether it be product announcements, quarterly financials, or maybe even product recalls, these companies will want to carry that branding forward.  Can you imagine a Twitter message from “TheRealGeico” announcing specials on car insurance rates ….