That seems to be one of the buzz words these days, branding. In some fore or another, everyone is taking part in this branding. Whether you are just a person on twitter, or a company out there, it is important that you pick a brand and buidl upon it.
As a person, your brand can simply be your screen name. Try to make sure you carry the same one across the various social media platforms, like Twitter, Facebook, and LinkedIn, and you are on your way to creating your personal brand. As for a company, make the screen name match your company name and you are branding it on these networks as well.
After creating this brand, it is extremely important that you follow up and track how your “brand” is being talked about, its popularity, any problems with it, and so on. But with the vastness of todays social media world, that task can be daunting. Well I have found your solution. Enter “The Social Media Firehose“. It is an unreal Yahoo Pipe built by Kingsley Joseph. You simply enter the terms you want to search for, like your product or company name and you get this:
A list of everywhere in the social media-verse your brand is mentioned, including images, twitter updates, blog posts, and so on. It is extremely powerful. It even has subscription options to include RSS, so you can almost instantly see what is being said about your brand so you can respond appropriately. You can even get badges to embed on your web site so others can see it all happen in real time as well. It is really an awesome product. One that should not be overlooked as you are trying to build and track your brand.
{ 1 comment… read it below or add one }
http://www.jer979.com/welcome-to-the-new-jer979/
that’s my online brand. Use it everywhere “jer979′ is the handle