After the first day of the Graphing Social Patterns, I was lucky enough to score an invite to a launch party for a
new product by Gratis Internet called SocialCash.
Gratis Internet is a local internet company based in the Washington, DC are, so I was happy and excited to see and hear about their new product.
Gratis Internet connects advertisers and consumers worldwide with innovative online marketing techniques. Since its founding in 2000, Gratis Internet has pioneered the incentive marketing industry.
When I arrived I was fortunate to get some time to chat with Gordon Peters, Vice President of SocialCash, for him to give me a little insight into their newest offering. Gordon told me that SocialCash is a way for social application developers to monetize their applications. One of the themes throughout the conference the last couple of days was social applications and monetization strategies. The great thing about SocialCash is the ability to take that burden off the shoulders of the developers and let SocialCash take care of that.
SocialCash, which is Web-based and self-service, simplifies advertising and allows application developers to focus on what they do best, developing viral and engaging applications. With more than 70 percent of social network users residing outside of the U.S., SocialCash customers also benefit from Gratis Internet’s eight years of experience working with high-quality advertisers worldwide through its network.
Initially SocialCash will have two ad products, BannerCash and PointCash. BannerCash is an ad network that delivers banner ads into social network apps and PointCash is a virtual currency engine allowing users to complete ad offers for points or coins. A third product to round out the service will be added soon.
Gordon told me that SocialCash has been running in a private beta period with 15 partners and over 200 Facebook applications with very positive results.
We look forward to keeping an eye on this new venture and its impact on the social application advertising space as we move forward.
