Reston, VA based BrandClik is throwing its hat into the in text advertising ring. Founders Joshua Konowe and Lowell Perry, think they have the new way to go for both content providers and advertisers in the crowded online advertising space.
“The current online advertising model is broken for publishers and advertisers and it is negatively affecting their online presence and reputation,” said Joshua Konowe, co-founder and CEO of BrandClik. “BrandClik’s advertising network provides non-intrusive, in-text advertising that improves the value of a web publisher’s content and traffic while increasing the ROI of brand investment to brand owners by removing competition against rival brands on keywords.”
BrandClik aims to make it a little easier for content publishers to monetize their content and allow advertisers a non competitive environment in order to use their true namespace.
Here are some the benefits to both users of the service
- Content Provider benefits:
- Monetize published content.
- Earn revenue for produced content and dictate exit traffic value.
- Create a better user experience by allowing companies mentioned in stories to link directly to their products.
- Setting up an account is FREE and there is no cost to participating in the network.
- Advertiser benefits:
- Protects company and brand reputation.
- No-bid system ensures there is no competition against rivals for your name or product; only the advertiser can create links to intellectual property.
- Directs qualified, highly-targeted traffic to specified URL.
- Allows consumers to visit a company or product website directly from a specified hyperlink.
- Accounts are FREE to set up (minimum deposit of $25 required to begin receiving traffic).
I asked Joshua what helps BrandClik stand apart for the crowd
“BrandClik differs from other ad networks in that there is no bidding involved for advertisers and their TM or Brand owned words. Reebok cannot buy ads for the word Nike, Chevrolet cannot buy ads against the word Ford, and so on. The system helps any company to protect its rightfully owned brand words and allows them to choose the publishers they wish to participate with and helps to eliminate brand confusion among consumers.
For publishers using the system we help them give their readers the most accurate matches when they are engaged and reading about anything related to these brands versus other in-text advertising where a user initiates a pop-up when your cursor rolls over a linked word — ours only appears as a link, it then has to be clicked on thus making the overall user experience better.”
With systems like adwords it is quite easy to usurp off other’s brands. This new type system, as Joshua states, allows companies to protect that space and lets them advertise in the true sense without battling for the eyeballs on the page. For the publishers it offers an unobtrusive way to display ads and monetize their content.
Good luck to the entire team.
