One of the great things about todays internet and technology culture is the way in which each of us has the ability to build something, anything, and compete on a global level. One lesson I have learned over the past year or so of being involved in social media is the importance of building a brand. It could be a web site, a company, or even yourself. There are some great examples out there of people building themselves into a great brand and taking advantage of their “brand” to create jobs and other opportunities for themselves. For instance we all know the Chris Brogan’s and the Gary Vaynerchuk’s right ? And a big reason we know them is they have worked hard to build their personal brands. So how does one go about doing this ? Peter Corbett over at iStrategyLabs has put together the following video, one of a series in his Wired Ones Network, of a montage of fellow DC tech’ers and their advice on how to go about creating a personal brand. The video includes appearances by Hooman Radfar, CEO, ClearSpring, Leslie Brandshaw, President, JESS3 and CM/PM at New Media Strategies, Nick O’Neill, Founder, Social Times, Mae Coughlan, Designer, Bates Creative Group, Jesse Thomas, CEO, JESS3, and Matt Goddard, CEO, R2i.
