Mixx Doubles Down Today

Well Mixx hit a pretty cool exacta today on the news front, both traditional and new media. I woke this morning and saw a tweet form the Mixx twitter account that they were featured in the Washington Post today in an article by Mike Musgrove.  And then this afternoon they hit Techcrunch in a post by Erick Schonfeld.  That’s a pretty good double feature, wouldn’t you say ?

The Post article was a nice feature of Mixx and the qualities that make them stand out from their compeition in the space.  While the service is similar to Digg and Reddit, Mixx offers

But Mixx users are encouraged to start an account and configure a start page with news topics of their choice. Users can pick subjects, or “tags,” from “Alzheimer’s” to “Star Wars.” If a tag doesn’t exist, they can start a news group with a few clicks. Group creators can determine whether they are public or invite-only.

Mixx’s partner news sites such as CNN feature a Mixx button next to their articles. Mixx users can click the button, tag the story and share it with other Mixx readers.

The post touches on the fact that while Digg is much larger in terms of page views, Mixx is building a loyal following of its own and is one to keep an eye on.

The Techcrunch post focused on the major increase in Mixx traffic since partnering with CNN.

Consequently, the number of unique visitors to Mixx more than doubled from 380,000 in April to 904,000 in May.

To put that into perspective, only 2.4 million people have ever visited Mixx since it launched in September, 2007. In other words, more than a third of all the people who have ever gone to Mixx, went there last month.

That is awesome numbers and looks as though Mixx’s partnerships with some major media outlets is finally paying off.  They made a similar deal recently with the LA Times to place Mixx buttons on the stories on the respective sites.

It is awesome to see a local startup get some good coverage, especially from the local Washington Post.  We can only hope the team over there continue to innovate and build great features and partnerships that will bring in new loyal users to the Mixx family.

Great job guys.