Searchles signs on with Washington Post

Searchles, the local DC startup that provides “social search, has made another big step.  Recently we reported that they received a $300k round of funding, bringing their total up to the $2 million mark.
Mashable is reporting that they have signed a deal with the Washington Post and their newsreaders social network called MyPost.  What Searchles is bring to the table is

Now, when browsing the profiles of other MyPost members, you will see Searchles’ “Related Users” widget, which shows you other people who have taken an interest in similar stories on washingtonpost.com, based primarily on comments.

This seems like a pretty interesting idea.  As we all know, old media is struggling with way to stay relevant in todays climate and I think the Post has been doing well to stay ahead of the curve.  This is another good step for them, especially since it is two local companies and would seem to be a good fit.  A look over at the offical Searchle’s blog gives us a little more insight into the deal.

The widget is part of our Searchles Discovery® technology - geared towards online publishers, bloggers, and social networking sites and priced based on set up fee and a revenue-share working scenario. Social Discovery tools offer a set of customizable solutions for boosting site-engagement, realizing full value of site content by using it as a foundation to build and utilize networks of trusted peers, as well as enhancing social search features and capabilities for targeted advertising.

In addition to the widget, a ‘searchle it!‘ bookmarklet will be added to teh Post stories, with the hope of getting more good content pushed to the Searchle user base.

It will be interesting to follow this deal and see how the integration works to help both companies.